About Me
From Designing Brands to Designing Lives
For nearly 20 years, I helped brands find their authentic voice and connect with their audiences. Now I help people do the same thing, except the brand is you, and the audience is your own life.
Sounds simple right? lol, not quite.
The Pattern I Couldn't See
By my 30's I had everything I was supposed to want. Partner at an agency. Marriage. Kids. House in the suburbs. Everyone's favourite colleague. I was "living the dream." I had checked all the boxes I learned I needed.
But here's the thing about living someone else's definition of success. It feels like wearing a uniform that's too small. You're constantly uncomfortable and you don't have casual Fridays (is that even still a thing). But everyone keeps telling you how great you look. Plus it's not as bad as some other people I remind myself.
I was miserable. Exhausted. Spending every waking hour feeling like I was building something for someone else, and it was slowly killing me. My life had become a performance of a role I was desperate to retire.
So I burned it all down.
And then, because I love to learn the hard way, I rebuilt a new life that was same but different. Different job, different relationship, same exhausting performance. I did this multiple times lol.
It wasn't until my final breakdown that I finally got it... If I take what I know and apply it to myself, I bet something good is going to happen.
The 'Rebrand' That Changed Everything
That final breakdown is what lead to my breakthrough. I took the same strategic process I'd used to dive in and transform brand identities, and turned it on myself.
What started as a personal rebrand became something much deeper. It became about understanding why I kept building lives that looked good but felt awful. Why I was so good at being everything to everyone except myself.
Turns out, when you spend decades perfecting other people's voices, you get really good at silencing your own.
What I Actually Do Now
I help people design lives that actually fit them. Not their parents' version. Not society's version. Not their ex's version. Theirs.
Not theory. Practical stuff that actually works.
Its basically 3 phases, similar to my creative process:
Awareness
Understanding Who You've Become
We start by getting radically honest about your patterns. Understanding the programming that isn't yours. Those beliefs you inherited. Those behaviours you learned to survive. Those expectations you never signed up for.
Behavioural Shift
Designing the Actual Life You Want
Next we architect your transformation. Building systems that protect your energy. Installing new programming that actually serves you. Creating habits that honour who you're becoming, not who you used to be.
Consistency
Making It
Permanent
Finally, we work to make authenticity your new default. It's not willpower, its making decisions that feel aligned. Finding real connection. Continuing to do work that lights you up instead of burns you out. We make the transformation stick.
Think of it like fitness coaching, but for your life. We get your heart working for you.
My Approach
(aka how it actually works)
It's Not Therapy
We're not spending years analyzing your childhood (though it'll probably come up). We're focused on where you're going and how to get there. Think transformation, not treatment.
It's Not Cheerleading
I'm not telling you to just be positive or to manifest it. I'm here to help you do the actual work of becoming yourself. Sometimes that work is messy. I bring gloves.
It's All About You
I use proven coaching frameworks and tools with informed strategies. Your transformation is custom-designed for your life, your patterns, your goals.
The Work We'll Do Together
Whether through my signature program The People Pleaser's Playbook, one-on-one coaching, or my content and community, here's what you can expect:
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Strategic. Understand the obstacles and create a clear plan, not just serving vibes.
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Practical. Real tools, real frameworks, Real encouragement. Real change.
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Honest. I keep it real, with kindness. No judgment, I've probably been there. Just truth with compassion.
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Sustainable. Building changes that stick, not quick fixes.
Why I'm Different
(and why that matters)
I've Actually Done It
I've learned how to coach through tools, I've learned about life by living it. The experience comes from the lessons (multiple times). Remember, slow learner.
I Bridge Two Worlds
My superpower is understanding the strategic/professional lens, and the personal/emotional lens. I can help you build a life with the same intentionality regardless of where the challenges are.
I Believe in Permission
Most of us know what we need to do. We just need someone to tell us it's okay to do it. Consider me as your permission slip to choose yourself.
I Keep It Real
I'm not your guru. I'm not perfect, I still mess up lol. But I've learned how to mess up forward instead of in circles, and I can help you do the same.
Who This Is For
You don't have to be a people-pleaser to work with me (if you are, I really get you).
This is for anyone who:
- Feels disconnected from their own life
- Knows something needs to change but isn't sure what
- Is tired of performing success instead of feeling it
- Wants to actually make a change, not just inspiration
- Is ready to take control of their life
Whether you're 25 or 55, whether you're starting over or levelling up, whether you know exactly what you want or have no clue... If you're ready to design a life that actually feels good, we should talk.
The Promise
Here's what I know for sure:
- You don't have to choose between being successful and being yourself.
- You don't have to choose between being loved and being authentic.
- You don't have to choose between security and fulfillment.
They're all available to you.
But it starts with choosing yourself.
Ready to Start?
If you made it this far, something here resonated. Trust that instinct.
Your transformation doesn't require you to have it figured out. It just requires you to begin.
Start here if you want to take the free quiz to discover your People Pleaser Type
If you want a deeper dive explore the People-Pleaser Playbook, a complete transformation program
Or let's talk! Book a Clarity Call. Design Your Path Forward]
Remember: The life you want isn't out of reach. It's just on the other side of choosing yourself.
Keep your head up ◡̈
